Then we test our recommendations with real people.
At this stage, testing the digital product with potential users gives us an understanding of whether our methodology is working as intended. Here – through a variety of user testing tools – we will provide tasks for our users to carry out.
At this stage we often come across further insights that allow us to understand the thinking of potential users, and use these to improve the product further.
By carrying out this stage of user testing, we are diligently ensuring the user is consistently at the forefront of all design decisions, which allows us to reduce the risk of incorrect assumptions made earlier in the process.