We'll quantify what people are looking for.

Our keyword research forms the beating heart of your search strategy.

Our keyword research is not simply for Google or Bing.

We take into account voice search, market places such as Amazon, and vertical search engines such as TripAdvisor.

Armed with our search volume and trend data you will know where organic visibility is vital, ensuring your overarching SEO strategy has the desired commercial impact.

We take the time to understand how your people search.

Using a suite of SEO platforms, we assemble an exhaustive list of high-traffic keywords relevant to your business.

This includes search terms where you don’t rank but competitors do, and terms where you already rank, but not as high as you should.

We can combine our findings with your paid search data for even greater insight.

We group keywords into people-friendly taxonomies.

Drilling into our keyword findings enables data-driven decisions.

We organise all keywords into sector-specific taxonomies. These are bespoke to your business, and unique to your keyword research report. You’ll be able to slice keywords by relevance, theme, purchase funnel stage, level of opportunity and more.

The more you slice, the more focussed the keywords you see. This makes it easy to identify SEO opportunities. For example, you could use the most popular search term for a topic in your page title, and scatter synonyms elsewhere.

Your keyword research covering document will provide a summary of the biggest opportunities.

We build in seasonality & trends.

Our reports can also inform your marketing calendar.

Our keyword research shows which landing pages will be evergreen, and must be visible at a specific time of year.

By highlighting the peak months for each search term, you can schedule your work and plan when to publish.

We take into account how people speak.

The way people search has changed. In most verticals, searches on mobile phones are overtaking searches from desktop PCs.

The emerging presence of virtual assistants and smart speakers (such as Amazon Echo and Google Home) will further diversify the way we search. The breadth of similar-but-different ways to ask the same question makes this difficult to capture with traditional keyword research.

To overcome this, we cleverly combine popular keywords with semantic language modifiers. This gives us questions, topics and conversational phrases to address on your website.

Our SEO Services.

Organic Search Strategy

Build a long-term strategy for visibility.

SEO Strategy

Site Migration

Protect visibility when you migrate.

Website Migration Service

Backlink Auditing

Assess the quality of links to you and your competitors.

Backlink Audits & Manual Penalty Removal

Keyword Research

Find opportunities and benchmark your performance.

Keyword Research Service

Technical SEO Audits

Diagnose faults and develop an actionable roadmap.

Technical SEO Audit Service

Site Architecture

Make your site a breeze for users and search engines alike.

Website Architecture & Navigation

Site Speed & Security

Take advantage of everything from HTTPS migration to AMP.

Website Speed & HTTPS Migration

Mobile SEO

Streamline your mobile experience to capture customers on the move

Mobile SEO & ASO

Case Study

How We Boosted Gatwick Airport's Organic Traffic & Revenue

Search engine marketing doesn't always have to mean launching new pages or running complex campaigns. Sometimes, making simple optimisations to your existing content can yield outstanding, sustainable results.

Chris Philpot
Read Case Study


How to Appear in YouTube ‘Suggested Clips’ on Google

Chris Philpot, explains what YouTube Suggested Clips are and provides tips on how to optimise your videos for search.


Recent Awards

Our work is celebrated across the industry.

RocketMill wins five drum recommended digital awards thanks to impressive client feedback.

About us