Content strategies built for the people you care most about.

Our strategy is to hit your goals.

Too often digital content is measured against vanity metrics or not considered important in purchase journeys.

We know how to measure and communicate the value of digital content, because we've built the tools to do it.

This knowledge allows us to craft content strategies that are driven by your business goals.

That’s why we stake our financial reward upon their success.

What we do.

We get excited by the prospect of brands becoming publishers, and we love helping our clients assemble talented editorial teams to help them build an audience.

Underpinned by technical excellence and insight, we believe any business can attract new customers by publishing exciting, captivating editorial – and every content strategy we produce provides the right framework to do just that.

We start with research.

The foundation of any content strategy is audience insight. We use industry-leading tools to audit your publishing activity – what worked, and what didn’t – and develop audience personas.

We’ll uncover who your audience are, what their interests are, and how they like to consume their content.

We ideate at scale with workshops.

Branded content works when it represents the company publishing it, so we’ll take the time to get to know your brand through in-person workshops with your team, where we’ll discuss your digital marketing challenges, and how we can creatively solve them.

We create a competitive advantage through agile development.

Enabled by the insights gained at the research and workshop stages, we will develop a full content strategy, including your brand’s editorial identity, style guides, detailed personas, and an initial editorial calendar.

We’ll work closely with your team (or collaborate with the right creative freelancers) to implement the strategy.

We work responsively to your business challenges, within our own agile framework. By moving quickly and iterating on success, we will establish you as a leader within your industry.

Our Content Marketing Services

Content Strategy

Build a strategy for lasting success.

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We can plan and create the perfect video strategy for you.

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Influencer Marketing

People-powered campaigns that increase awareness & conversions.

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Ensure your content meets your audience.

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Use sector specialists to deliver content of real value. Find out more Optimisation Optimise for search, social, engagement, user experience and conversion.

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Optimise for search, social, engagement, user experience and conversion.

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Case Study

How we helped IDG achieve record Black Friday traffic

Even when the subject matter gets very technical you don't feel bewildered or left behind. It’s great advice has been invaluable in helping IDG grow its traffic and its editorial strategy to become a market leader in its field. We would, and have many times, recommended RocketMill as a superb business partner.

Simon Jary IDG Tech Media
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How to Use Data in Your Content Strategy

A vital part of creative content marketing is knowing where data can be useful, where it can be a distraction, and where it can actually be detrimental. In this talk, Head of Content, Jon Norris covers where data can and should be used, and where you should put the data to one side and let your creativity take centre stage.


Recent Awards

Our work is celebrated across the industry.

RocketMill wins five drum recommended digital awards thanks to impressive client feedback.

About us