The front-end is where your brand meets people.

We build front-ends that connect people to your products.

Research, wireframes and prototypes give us the platform to focus on the emotive side of the journey, the front-end.

Here we aim to understand user’s emotional needs and how they coincide with your business goals, reflecting them in the web design.

Doing this will heighten the user’s affiliation with your brand and motivate them to want to do business with you.

We start with a brand workshop.

It’s important to have a strong affiliation with your brand in order for this part of the journey to prove successful.

The design of a website or app is reliant on how a business’s brand is conveyed, and this will need to be defined clearly before any visual elements are designed.

Depending on the solidity and relevance of your brand, we will work with you to understand its direction and offer any expertise (if needed) to ensure it works in a digital marketing context.


Then we develop interactive style guides.

A common scenario we often come across is working with branding guidelines that are heavily weighted to print applications.

Although necessary, we encourage such guidelines to take the next step by creating a digital style guide and pattern library.

By including elements that have HTML and CSS considerations, we can ensure your brand is future-proof and consistent within all your digital assets.

We will work with you to create such guides and libraries with the development skills we have in-house.

Next, we look at interaction design.

The beauty of digital is that your brand doesn’t have to be static anymore.

The ability to include animations and interactive motions within your digital assets means you can define how your digital product feels as well as how it looks.

Our team of front-end developers can help you define the interaction design you want to associate with your brand as you progress.

And we're also great at web design.

Considering disciplines such as branding and interaction design, we use our years of graphic design experience to bring wireframe prototypes to life.

We will work with you to ensure your brand is represented correctly, and to ensure the messages we convey resonate with your target audience.

Working alongside a considered user experience and precise information architecture will give you a digital asset that will work well and push your brand forward.

Our User Experience Services

Research & Strategy

Set course with the right roadmap.

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Wireframing & Prototyping

Enable strong collaboration with an iterative approach.

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Information Architecture

Create the foundation upon which your user experience is built.

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Front-End Design

Build and optimise your digital presence.

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Case Study

How we increased Bauer Media’s subscriptions by 42%.

Outstanding team performance from the guys at RocketMill. The turnaround we have witnessed over the past 7/8 months has been very impressive, achieving demanding targets but delivering this at a decent CPA.

Rob Litawski Bauer Media
Read Case Study


Pixels Don’t Make Experiences

UX Designer, Alex Edwards, discusses the difference between UX and UI, and explains why making something look better doesn't mean it'll work better.


Recent Awards

Our work is celebrated across the industry.

RocketMill wins five drum recommended digital awards thanks to impressive client feedback.

About us