We'll get you seen by the right people.
We promote content to the people you want to reach.
We believe promotional techniques like link building and outreach are outmoded. These approaches put algorithms before people.
We use modern promotional techniques, such as programmatic advertising and influencer marketing, to ensure your content finds the right audience.
Planned as part of holistic campaigns, we see consistently better outcomes for our clients using modern approaches to promotion than agencies still relying on high-volume outreach efforts.
We start by finding your people.
As part of the content strategy process, we will investigate where your most engaged audiences are and produce a clear promotional plan to reach them. This allows us to put your brand in front of the right people, at the right time, building awareness and authority.
From promoted tweets and sponsored LinkedIn posts, to producing content for industry-specific publications, we’ll reach out to your potential customers, wherever they might be, and encourage them to explore your editorial, and your brand.
Then we model and plan to find more people like them.
Using a combination of data analysis and fieldwork we’ll define clear personas that reflect your customers. Once we’ve identified your target audience, we’ll find out where they are online and build a promotional strategy to reflect this.
Over time we build relationships through content we know they’ll enjoy, building your brand’s reputation and encouraging an engaged following.
We iterate quickly to ensure success.
We’ll experiment with different messaging to ensure your content performs on social channels, and optimise for organic search over time.
We can even bring historic content back to life and promote it to new audiences.
We work collaboratively across teams.
Whether your assets are promoted via display advertising, organic search or traditional PR, we’ll work with our internal teams to ensure coverage is maximised.
The best content plans improve digital marketing efforts across the board, and our agile approach means our teams can work seamlessly together to successfully meet your goals.
Our Content Marketing Services
Production
Use sector specialists to deliver content of real value. Find out more Optimisation Optimise for search, social, engagement, user experience and conversion.
Learn MoreCase Study
How we helped IDG achieve record Black Friday traffic
Read Case StudyEven when the subject matter gets very technical you don't feel bewildered or left behind. It’s great advice has been invaluable in helping IDG grow its traffic and its editorial strategy to become a market leader in its field. We would, and have many times, recommended RocketMill as a superb business partner.
Simon Jary IDG Tech Media
Knowledge
The Importance of Owning Your Platform
Producing and publishing content on third-party platforms can lead to great engagement but can be risky too. Head of Content, Jon Norris, reveals the dangers of relying on external channels, and where it’s gone wrong for brands in the past.
WatchRecent Awards
Our work is celebrated across the industry.
RocketMill wins five drum recommended digital awards thanks to impressive client feedback.
About us
