“Working with agencies can be a bit like driving with a co-pilot. Sometimes you get a co-pilot who uses a paper map to get you there. They start off directing with confidence but further down the road begin turning the map in circles to make sense of it. That makes you nervous.
If you’re smart though, you choose a sat nav to be your co-pilot. You tell it where you want to go, which routes you’d prefer and what mode of transport you can use to get there. The sat nav hears you loud and clear, maps out the best route, based on what’s important to you (quickest route? most economical?) and even sets itself a target for when you’ll get there. And on the way, if you get diverted? Don’t worry, you’re in safe hands. Sat nav still knows how to get you home and it won’t stop working to do it in the most effective way throughout the whole journey.
Working with RocketMill feels like driving with a sat nav. You just know they’ll get you to where you need to be.
Sometimes I do mute that sat nav though, because while I fully appreciate and trust it, the last thing I want is Ben Garrity’s voice giving me directions while I’m smashing out a Beyoncé number en route.”